![]() ![]() ![]() A well-managed email list is far more valuable than an extensive list filled with uninterested and inactive contacts. When you remove all inactive users from your email list, you ensure that you only email people who want to receive your emails.Įmail scrubbing reduces the size of your email list and improves its quality. How GMass automates email scrubbing for your campaignsĮmail scrubbing is removing all inactive, invalid, irrelevant, and unengaged email addresses on your list.(Click on links to jump to specific sections) In this article, we’ll explain why email scrubbing is essential, which emails to scrub from your list, and how GMass automates this process for you. To improve your deliverability and ROI, you should scrub your list regularly (and keep your email list clean). It eventually damages your sender’s reputation, and all of your subscribers will begin to discover your emails in SPAM. Furthermore, If you use purchased email lists (which are known for containing spam traps) or send emails to uninterested subscribers who flag your emails as spam, it will trigger the ESP SPAM filters. A significant number of your email addresses may become inactive or invalid with time, resulting in more hard and soft bounces per email campaign. Unfortunately, the average email list loses its value over time. You won’t be able to turn leads into customers if your emails aren’t delivered and read.Ī clean email list is one of the many factors that impact email deliverability and conversions. If a large number of your emails don’t get opened - or they bounce or get filtered into spam folders - you’re probably wasting your time and resources on a low-quality email list. The ROI of an email campaign isn’t always proportionate to its list size. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |